Nikon D800, Nikon and Zeiss Glass, Sony FS700, SpeedLights
Role
Creative Director, Lead Photographer
Florida Charter School Accounting
Our marketing strategy for Florida Charter School Accounting was to emphasize the faces of children that are ultimately impacted by honest accounting practices of balancing and budgeting the precious resources of any charter school. Wingman Digital Marketing went to a charter school, that was also a client, to capture the images that would be used for the website.
Wingman Digital Marketing wanted to capture solid hero images of real people that would communicate the importance of a trustworthy accounting firm that specializes in charter schools.
Trying to be as diverse as possible with the young models, Wingman Digital Marketing worked confidently with the kids to get the best images possible for Florida Charter School Accounting.
Wingman Digital Marketing focused on the fun and educational process a charter school provides. This is only possible if proper financial bookkeeping and budgeting is provided by a firm like Florida Charter School Accounting.
Charter schools have the unique opportunity of teaching students in multiple ways to gain the maximum retention of the content necessary. Charter school students lead the way in grade point averages and future success. Wingman Digital Marketing concentrated on the people that proper accounting directly impacts. It's all about the kids.
As Wingmen Digital Marketing was shooting for slow-motion hero video we were capturing still images simultaneously. This is one of the shots. We do our best to maximize the time that we have during photo or video shoots.
Wingman Digital Marketing looks for simple and creative ways of composing images for online use. We keep in mind the end result of business growth.
Image composition that can accommodate text or other information such as logos and headlines are considered ahead of time as we move through the process of image capture.
Images that reflect icons communicate your message faster. This image reflects children, school, fun, health without saying a word.
We have libraries in our pockets with the help of smart phones yet there is still something very valuable and tangible in regards to a printed book. Shelves of library books in your local charter school are helping to mold the minds of future leaders. Wingman Digital Marketing utilize this archetype throughout Florida Charter School Accounting's website.
“Pete and his team were extremely professional throughout the helicopter photo/video shoot and offered various ideas on how to best capture our shared vision of the end product. The quality was impeccable and the vision fully realized.”
