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Wickham Road Music

Client
Wickham Road Music
Equipment
Nikon D800, Zeiss and Nikon Glass, Speedlights
Role
Marketing and Business Strategist, Creative Director, Lead Photographer

Wickham Road Music

 
  • Rock & Roll dream was a fun parody borrowing from musical moments of a classic film depicting the attraction between a man and his guitar. Wingman digital marketing wrote and produced this commercial. As a promotional tool, the commercial showed great creativity and preeminence in the local retail music market.
Wingman Digital Marketing keeps up with all of the new product announcements for the music store. Just recently Wickham Road Music announced Taylor as their new product line for acoustic guitars. Wingman pays very close attention to the quality of each image as this increases view and interaction through all social media.
Wingman Digital Marketing specializes in real estate photography. We brought this skill set to the music store to feature their store location that was seen on every Google search.
Wingman Digital Marketing also guides and directs businesses to position themselves as the preeminent source for whatever product or service they are offering. Giveaways are a very effective spend of a companies marketing dollar. We positioned each campaign with photography, social media marketing, and in-store print. This is one of the instruments that was a part of Wickham Road Music's multiple giveaways.‍
It was time to promote that Wickham Road Music has one of the largest classical guitar selections in Brevard County Florida. Wingman Digital Marketing wanted to do something creative and resourceful for the image that would announce these instruments. Wingman Digital Marketing enjoys shooting subjects in nature.
Getting close to guitars with the camera is always surprising. We used this shot as a promotional hero image on the Wickham Road Music website that Wingman Digital Marketing also designed. This image has been seen by thousands of people.
‍As Wickham Road Music relocated to its larger location, we wanted an image to show the immensity of just the acoustic guitar portion of the guitar wall. Wickham Road music through the help of Wingman Digital Marketing has increased its business over three times in three years. Wingman is more than a marketing company, we are business strategists.
As the owner of Wickham Road Music, Don Farnsworth a retired Army veteran, understands the sacrifice that is made in our Armed Forces. Through Wingman Digital Marketing and Warrior Misfits we were able to promote this wonderful guitar giveaway.
Wingman Digital Marketing understands composition, lighting and what it takes to get a great shot before the eyes of a qualified market. This image is a part of the Taylor Guitar product line announcement. These guitars are finding homes very fast.
We Struck GOLD! Wingman Digital Marketing wanted to capture the beauty and personality that a drum cymbal brings to the sound of the overall drum kit. Zildjian is one of the best sounding and looking cymbals on the market.
Hero images to support headlines on web pages are very important and need to be thought out ahead of time. Wingman Digital Marketing thinks beyond just the shot. We ask ourselves how will the shot be utilized in the overall strategy of business growth.
‍Giving away gear has great promotional benefits. Wingman Digital Marketing utilized giving away this acoustic guitar to increase preeminent value to the local music market. Business growth is our first and foremost objective in any creative task.
As Wickham Road Music grew by tripling in size under the guidance of Wingman Digital Marketing, they were able to have enough physical real estate to accommodate our beloved drummers in the music community. This high-quality image shows the latest line of Yamaha digital drum kits as well as a pyramid of snares for your choosing. Drummers need love too!
 
  • Wingman Digital Marketing helped Wickham Road Music developed a promotional tool for their lesson program to offer and include a guitar when signing up for music lessons. We decided to come up with a creative experience within the video that viewers would remember. This was another strategy to allow the store to rise above as the preeminent source for all things music.

Final Result: Wickham Road Music

Wickham Road Music tripled their business in three years with the help of Wingman Digital Marketing. Wickham Road Music relocated to a facility twice the size from where they started. Wickham Road Music is a premium example of what it means to be a preeminent business utilizing the power of marketing.

“Pete and his team were extremely professional throughout the helicopter photo/video shoot and offered various ideas on how to best capture our shared vision of the end product. The quality was impeccable and the vision fully realized.”
Lyle Becka, CEO
Northstar Aviation
They have been great!  The team is awesome. They have excellent ideas and truly care about the success of my business. Highly recommend them!
Don Farnsworth, Owner
Wickham Road Music
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